The Builder's Journal

    I write to reflect, to build in public, and to share what I'm learning as I build companies, mentor founders, and lead initiatives across Africa. This isn't recycled advice — it's real talk from the trenches.

    7 Articles & Growing

    Featured Insight

    Focused Woman with Laptop
    Entrepreneurship

    The One Thing Most African Entrepreneurs Get Wrong About Building a Business

    What's the exact problem you're solving in your business, and who's paying you for it?

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    All Articles

    Focused Woman with Laptop
    Entrepreneurship

    The One Thing Most African Entrepreneurs Get Wrong About Building a Business

    What's the exact problem you're solving in your business, and who's paying you for it?

    Read More
    Leadership Illustration
    Entrepreneurship

    The Quiet Month That Changed Everything: What August 2025 Teaches Us About Building Through Uncertainty

    Despite August's traditionally slow pace, 2025 is still on track to outperform 2024's entire $2.2 billion in African startup funding.

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    Product-Market-Fit
    Entrepreneurship

    The Product-Market Fit Trap: Why Entrepreneurs Keep Building Solutions Nobody Wants

    42% of startups fail because their customers had no market need for their products.

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    Reflective Portrait
    Entrepreneurship

    The Voice That Whispers "You're Not Enough" - Why 75% of Founders Fight This Battle Daily

    Why 75% of Founders Fight This Battle Daily. "They're going to realize I have no idea what I'm doing."

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    Global Connectivity Work on Laptop
    Entrepreneurship

    The Funding Winter is Over: What African Entrepreneurs Must Do Now

    Is African tech done?

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    A busy entrepreneur's desk with notes, coffee, and a laptop; symbolizing the messy, hands-on journey of building a business.
    Entrepreneurship

    Key to Success in Entrepreneurship

    Entrepreneurship is messy, uncertain, and often overwhelming; but there are ways to navigate the chaos. I share raw lessons from building three ventures and the support systems that keep me going.

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    CAC Nigeria office
    Entrepreneurship

    The New CAC Fees: What Nigerian Entrepreneurs Need to Know

    Nigeria's Corporate Affairs Commission has revised its service fees some doubling or quadrupling. What does this mean for entrepreneurs? Here's a breakdown and why transparency matters more than ever.

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